Print Media Reaches Affluent and Engaged Audiences

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Local newspapers still rank highest among all media for consumer engagement and trust.

 

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ARTWORK INFORMATION
■ Final advertising artwork should be submitted as press-ready PDF files, PDF/X-1a:2001 standard, Acrobat 4 (PDF 1.3) compatibility with all fonts and images embedded. Other acceptable formats are PSD, TIFF, AI, EPS, and JPG.

■ Artwork must be high resolution, at least 200 ppi at print size for newspaper ads, 300 ppi for ads printing on glossy paper such as magazines. RGB and spot colors will be converted to CMYK, which can result in slight color variations.

■ Ads up to 10MB may be submitted via email to your advertising account representative. Larger files may be sent via our FTP server, DropBox, HighTail or similar services.

■ FTP INFORMATION: Host Site: 173.227.60.178 Username: lang (lower case) Password: 1234 Directory: leave blank. Navigate to the
ADVERTISING folder to upload.

■ Ads should be created using industry-standard graphic design software such as Adobe Indesign, Illustrator or Photoshop. Non-graphic programs such as Adobe Pagemaker, Microsoft Publisher, and Microsoft Word should be avoided.

■ When creating ads using Adobe Photoshop or Illustrator, fonts must be rasterized or converted to outlines before submission. A better option is to flatten Photoshop files and save as TIF, or save Illustrator files as PDF with fonts outlined and images embedded.

■ Any images, logos or other artwork placed in ads or provided separately for ad builds should be CMYK color space in PSD, TIFF, or EPS format. Image resolution should be 200 ppi at print size for newspapers, 300 ppi for magazines. JPG images may be used as long as they are high resolution and do not have JPG artifacts. RGB or spot colors will be converted to CMYK which can result in slight color variations.

 

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